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Saturday, March 23 • 11:00am - 12:30pm
The 'Entrepreneurial Method': A new paradigm in entrepreneurship education

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There is as yet no consensus on how to teach entrepreneurship, or even on the appropriate goals of entrepreneurship education. This paper examines a new paradigm in entrepreneurship scholarship that also has implications for entrepreneurship education. The foundation of this new scholarship is the concept of "effectuation." Effectuation holds that expert entrepreneurs tend to launch their activities based on the means they control, rather than on the goals they set. Stemming from this research is the notion that something like an "entrepreneurial method" underlies entrepreneurial activity. This method is akin to the better-known scientific method. The latter has been explicated over centuries, while the entrepreneurial method is a new paradigm. This paper provides some background on the entrepreneurial method and its implications for entrepreneurship education.

Speakers

Thomas Duening

Thomas Duening is the El Pomar Chair of Business & Entrepreneurship and Director of the Center for Entrepreneurship in the College of Business at the University of Colorado, Colorado Springs. Dr. Duening earned his MA and PhD degrees from the University of Minnesota. He was previously the Director of the Entrepreneurial Programs Office in the Ira A Fulton School of Engineering at Arizona State University. Duening is the founder of numerous ventures, including U.S. Learning Systems, InfoLabs, and...
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Greg Stock

Greg Stock has a PhD in business administration from the University of North Carolina and is currently a Professor in the College of Business at the University of Colorado at Colorado Springs. He is also the Associate Dean of Faculty and Operations in the College of Business and a Co-Director of the Bachelor of Innovation program at UCCS. Before joining the faculty at UCCS, Dr. Stock taught at Northern Illinois University, Hofstra University, Arizona State University West, the University of...
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Saturday March 23, 2013 11:00am - 12:30pm
Rooms 8 & 9

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