The Guest Speaker/Case Study in the Entrepreneurship Curriculum: How to derive greater value
Entrepreneurship education has experienced rapid growth over the past two decades. During that time more than 1,000 business schools have begun to deliver some entrepreneurship courses to undergraduate and graduate students alike. Despite this proliferation of entrepreneurship education, little consensus has emerged on how best to teach this subject. Yet, there is one pedagogical element of entrepreneurship education: the entrepreneur guest speaker. Guest speakers provide students and faculty alike with a real world perspective on the lessons taught and learned in the classroom. This paper is centered on a new DVD series titled "The Startup Experience" and how it can be used to supplement entrepreneurship education. Each DVD is a one-hour, in-depth interview with a successful entrepreneur in a specific industry. Entrepreneurship educators can use these DVDs as virtual guest speakers. We will introduce participants to this new tool and how to use it effectively to advance entrepreneurship education.
Thomas Duening is the El Pomar Chair of Business & Entrepreneurship and Director of the Center for Entrepreneurship in the College of Business at the University of Colorado, Colorado Springs. Dr. Duening earned his MA and PhD degrees from the University of Minnesota. He was previously the Director of the Entrepreneurial Programs Office in the Ira A Fulton School of Engineering at Arizona State University. Duening is the founder of numerous ventures, including U.S. Learning Systems, InfoLabs, and... Read More →
Shawna Markiewicz serves as Project Manager for the College of Business Center for Entrepreneurship at the University of Colorado Colorado Springs and for the El Pomar Institute for Innovation & Commercialization (EPIIC). She is also the coordinator of the Office of Professional & Executive Development within the College of Business for non-credit continuing education programs. Ms. Markiewicz served as the Assistant to the Director of the Colorado Springs SBDC from August 2009 through... Read More →
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