The paper will present lessons learned from an initiative between the University of Hartford, University of Rhode Island, and Kenya Agriculture and Research Institute to increase production of amaranth grain in rural Kenya. In 2012 we will develop and implement the infrastructure for long-term use of two new innovations, a thresher and seeder, by farming collectives at three pilot sites. A business planning tool, the E-Spot canvas (Mehta & Mehta, 2011) will be used to facilitate consensus among stakeholders at each of the pilot sites on individual roles, project activities, and the time, money, and labor necessary for economical sustainability and group use of the thresher and seeder. Each pilot site will be a unique test case. Variation in revenue models between sites will be related to differences in resources, motivations, and practices of partnering groups.