This presentation will introduce the benefits and methodologies of an entrepreneurially friendly approach to roadmap planning for nascent ventures that results in stronger R&D proposals and increased success attracting needed funds. The authors will describe their training, which helps ventures develop the initial skills to apply roadmap planning to focus, plan, communicate and position their innovations and inventions in proposals, business plans and presentations. They will be able to describe in their work plans how their innovation advances the state of the art, and how to position their Innovation in Context of the state of the art, increasing probability of awards. They will be able to articulate their sustainable competitive advantage of products and their business model, increasing the probability of raising funds. They will be able to describe their compelling value propositions that offer increased sales to customers. Other benefits include tools for structuring strategic alliances, skills essential for technology businesses to grow.
