The University of Arizona's McGuire Center has designed a major assessment program: a ten-category approach measuring the impact on students' perceptions, awareness, and appreciation of entrepreneurship and innovation. The assessment program reaches beyond specific course design to consider the combined cultural impact of a four-year college experience specifically at the University of Arizona. Micro-level data is gathered at the freshman level and compared with exiting senior semester data on a per-student basis. These questions cover perceptions, expectations, and personal interest in entrepreneurship and innovation and are measured for statistically significant changes. Additional metrics include: increase in faculty engaging in entrepreneurship (teaching and research); increase in composite scores of applicants to the e-ship major; and the number of students citing entrepreneurship as a highlight in college education. This is capped by an assessment of marketing and communications impact.
