The creation of innovative ideas, concepts, and products has increasingly become a team effort. Therefore, college and university curricula need to provide students with the skills and tools necessary to manage the overwhelming flow of external and internal information as well as the high level of uncertainty inherent in any entrepreneurial activity. For example, the construction and revision of business model canvases provides students with an opportunity to translate business plans into business processes, enhance visual thinking and perform a reality check. In addition, weekly status reports encourage students to synthesize new information and revise previously developed hypotheses. Therefore, this paper will focus on examining students' use of thinking and management tools such as thinkfuse (www.thinkfuse.com) and lean launch lab (www.leanlaunchlab.com) in a entrepreneurship and innovation course directed toward the sustainable energy space.
Michael Marasco joined the faculty of the Northwestern University McCormick School of Engineering and Applied Sciences as a Clinical Associate Professor and Director of the Center for Entrepreneurship and Innovation (FCEI) after 20+ years working in the corporate world. Michael has been teaching entrepreneurship and intrapreneurship for the past fourteen years. For the past ten years, he had been an adjunct professor in the McCormick Master of Engineering Management program teaching technical... Read More →
Xaver Neumeyer is a PhD candidate in the Department of Mechanical Engineering at Northwestern University. He received his MSc in Aerospace and Mechanical Engineering from the Illinois Institute of Technology, working on Retrogression Heat Treatment on high-strength aluminum alloys. His current research is focused on issues related to team learning in engineering design, innovation and entrepreneurship.
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